Those Who Get It: Dr. Jeffrey Sterling

Jeffrey SterlingWith this post, I’m kicking off a new regular feature here at Smarter Biz: the Those Who Get It interviews. I have a pretty sweet questionnaire that goes out to people who I think are using social media effectively in the work place, and they get to tell us what they’re thinking and doing with regards to new media marketing. Should be pretty interesting

First up is Dr. Jeffrey Sterling of Doctors Vision Center. You can find him online @eyedoctorjeff and on Facebook as well. As a side note, Dr. Sterling was great to work with, and I know where I’m going if I ever have eye troubles.

1. Who are you and what do you do?

I am Jeffrey Sterling. I am an optometrist (eye doctor) and I practice in Greenville, NC. I practice with my wife, Dr. Melissa Sterling, at the Doctors Vision Center on Arlington Blvd in front of Physician’s East.

2. How did you get involved in social media?

I had avoided social media sites like MySpace and Facebook for a long time. A little over a year ago, I got into Facebook mostly to stay in touch with family better. Since then, I had been hearing a lot of how social media is the future for marketing and communication. So, I taught myself (although I am still learning) how to use Facebook and Twitter for my practice.

3. What kinds of things do you use social media for?

I have a personal FB page to stay in touch with family and friends. I have a Fan page on FB for my practice (www.facebook.com/DVCArlington). I usually tweet eye health information, sometimes I will do some self-promotion about hours and availability. I will also tweet out questions to colleagues about a professional matter or I will tweet out comments/questions about Greenville.

4. How do you straddle the line between obnoxious advertising and helpful informing?

This is constantly on my mind. I don’t tweet or post everyday, mostly due to time constraints. But I try to put up something relevant and helpful on my FB page about twice a week. I try to be a bit more active on Twitter with a few tweets per day.

But I don’t want every tweet to be about “come to my office”. I want my tweets to be more interactive with the community.

5. Have you seen a return on your investment in social media?

Several of my followers have become patients. Also, I feel like I am more active in the community in an odd 21st century way.

6. You have one thing to tell the world. Social media related or otherwise. What is it?

Be excellent to each other!


You can also download the interview in PDF format here.

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