Keep Your Tweets Mysterious


Image by alicepopkorn via Flickr

If you ask anyone using the service, one of the hardest things about Twitter is trying to fit all of what you want to say into 140 characters. ¬†You often have to sacrifice details that you wish you could fit into a single tweet. So how about a new strategy: leave details out intentionally. We here at SB have been experimenting lately with our tweets: sending some out that include details about the link we’re sharing, and sending links out with a simple “Here:”, followed by the link. To our surprise, the links preceded with the lesser amount of details gained more hits. Why?

Because people are intrigued by intrigue. They want to discover the mystery.

And also because they make poor choices regarding internet security. But that’s another matter. :)

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