The Information Economy

The above graphic shows the roles that people take when browsing or creating information on the web, in particular when using social media. When looking at this graph and talking about influence and the business world, two questions immediately come to mind:

Where is your market?

Who are your customers, and how are they interacting on the internet? Do you customers create content, collect content, criticize content, or consume content? You can then use this information to determine  how to reach them. For instance, if you know that your target market creates content, then as a business you want to establish a relationship with them through consuming the content they create.  On the other hand, if you are aware that your target population would rather consume content, that what that means for you as business is that you should be creating compelling content.

Where are you?

Are you a consumer of content, or a creator of content? Regardless of your relationship with your existing customers, you will be attracting more potential customers if you are an influencer rather than a consumer. I’d highly suggest setting up a blog, a Twitter account, a Facebook page, whatever it takes for you and your business to begin creating compelling content that will draw people to you, your products, and your services.

Want to see what this looks like for you? Check out the Consumer Profile Tool at Groundswell.

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