Browsing all articles in Social Media

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The Two Most Important Characters on Your Keyboard

On the internet today, especially on social networks, every character counts. The people who are the most efficient with characters and words are often the most followed and influential. The separating factors of the good and the great are not just what you have to say…but how you say it. Literally, communication itself is changing [...]

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Dethroning Content as King

As soon as you read the title of this post, you thought of Chris Brogan’s post with a similar title. My starting point is the same. But my conclusion is different. Why? Because while content isn’t King, you aren’t King (or Queen) either. So here’s a question: What’s the number one rule of social media? [...]

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Sponsored Post: Shift Conference

Full Disclaimer: Behind this blog is a man named Derek Brown, who both works for Datagroup Technologies in Greenville, NC & is the creative planner for the Shift Conference, a conference for businesses interested in Social Media. This post is about the latter, and does not necessarily reflect the interests of Datagroup. That being said, [...]

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Using #Hashtags Effectively

If you’ve been using Twitter for more than a week, you’ve surely seen what’s referred to as a “hashtag”, a keyword or category preceded by the “hash” or pound sign (#). These often appear in tweets like so: I wonder who is going to win the Super Bowl, the Colts or the Saints? #nfl So [...]

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5 Ways to Measure Your Twitter Influence

When using social media in the business world, we need to be able to measure our performance gains and our market impact. This isn’t always doable in the way that we want because of the different types of capital in social media. There are some ways to measure our influence, however, particularly on Twitter. Here [...]

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Is Social Media Worth It?

A huge deal in the business world, particularly with regards to marketing, is the ROI, or return on investment. It shows that your time, money, and efforts are actually gaining you something. Usually, and unfortunately, this is usually measured in financial terms: in dollars and cents. However, in this new economy, there are other investments [...]

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Social Media is About People

One of the smartest things that you can do for your business when using technology and new media is to remind yourself constantly that social media is not about marketing, advertising, content, links, ROI, or statistics. Social Media is About People. We can’t say that enough here at SB. With all the talk about tips, [...]

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The Information Economy

The above graphic shows the roles that people take when browsing or creating information on the web, in particular when using social media. When looking at this graph and talking about influence and the business world, two questions immediately come to mind: Where is your market? Who are your customers, and how are they interacting [...]

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