Browsing all articles in Social Media

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Twitter 101 for Greenville, NC Businesses

In this post, we’ve included a presentation from DataGroup and SmarterBiz outlining some basic practices for using Twitter in Greenville, NC. Another great free resource from us to you! Check it out!

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The New PB&J: Setup the Pieces

A chess game is often won in the first five moves. Not in the sense that after the first five moves, the game is literally over, but that in the first five moves, one of the players has setup his or her strategy to the point where the other player has very little options to [...]

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Why Location Matters for the Smarter Biz

I don’t know if you’ve been keeping up, but there are a few location-based services out there that are vying for the top spot. Here’s a brief rundown of the top 3 contenders: Brightkite – Brightkite has been around the longest, and has some pretty great features. Rumor has it that they’ll be unveiling some [...]

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The New PB&J: See the Future

Image by John Kratz via Flickr If you didn’t catch the intro post to this series, I advise you go and read it. Right now, we’ll wait. Now that you’re back, here’s a thought you may not have known: Arthur Guinness (of Guinness beer fame) signed a 9000 year lease on December 31st, in 1759. The lease [...]

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Turn Down the Volume

Turn Down the Volume

Twitter is a great tool, when used effectively. But on my personal account, I’ve just had way too much “noise” lately. Basically, I’ve followed people that I wouldn’t really listen to. They just distract from those that I want to hear. Before you get all defensive, I’ve heard both sides of the argument: follow everyone [...]

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How to Handle Criticism Online

Any individual or business who sticks their neck out there in the online world will eventually encounter someone who has had a bad experience with them, their product, or who simply doesn’t like them. The question is not how to avoid criticism, but how to handle criticism. Lucky you, we have a couple of examples [...]

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The New PB&J: Crafting Your Mission

If you didn’t catch the intro post to this series, I advise you go and read it. Right now, we’ll wait. Now that you’re back, you need to know what a mission statement is before we jump into crafting one for your Social Media Strategy: A mission statement is a short written manifesto of the [...]

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Distribution Matters

The Postal Service, the United Parcel Service (UPS), and Federal Express (FedEx) got it right: distribution matters. If you have multiple places to post content, you may worry about where the most efficient place to create content is. But here’s our solution here at Smarter Biz: where you post your content doesn’t matter. Don’t worry [...]

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Keep Your Tweets Mysterious

If you ask anyone using the service, one of the hardest things about Twitter is trying to fit all of what you want to say into 140 characters.  You often have to sacrifice details that you wish you could fit into a single tweet. So how about a new strategy: leave details out intentionally. We [...]

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The New PB&J: Social Media Strategy

The New PB&J: Social Media Strategy

Peanut butter and jelly go together wonderfully. They are, regardless of your choice in brand of peanut butter or flavor of jelly, a match made in heaven. Within the pair, you can have literally hundreds of different types of combinations: Jif & apple, honey peanut butter & grape, Peter Pan & strawberry…the list goes on.There’s [...]

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