5 Ways to Measure Your Twitter Influence

When using social media in the business world, we need to be able to measure our performance gains and our market impact. This isn’t always doable in the way that we want because of the different types of capital in social media. There are some ways to measure our influence, however, particularly on Twitter. Here are some of those tools and methods that at least give you an idea of how effective your online strategy is:

1.The Number of Lists Following You

Once you get acquainted with the ins and outs of using Twitter, you’ll notice 3 numbers on your Twitter profile page. They fall just under your profile information in the sidebar, and from left to right, are the number of people you are following, the number of people who are following you, and the number of lists following you. The third number is the one we interested in for our purposes.

A “list” is a group of users whose tweets are centered around a particular topic, users in a particular industry or region, or users who have a common characteristic of some kind.

Usually, this list is then followed by other people interested in the particular topic, industry, or region, and then instead of following each individual user, they follow the list. Usually, being elected to a list represents being considered influential within that particular region or industry, or an expert on the particular topic. As a general barometer of Twitter influence, you can look at how many times you’ve been “listed”, and can therefore get a general idea on how influential you are considered in the Twitter-verse.

2. Twitter Grader (link)

The first third-party tool we’ll look at is the Twitter Grader, a free tool that allows you to compare your profile against the numerous other profiles that have been graded. You simply input your twitter username into their text box, submit it, and you get your report. That easy. You don’t even have to input your Twitter password. What you get in return are a number of statistics:

  • Your Rank out of all Accounts Graded
  • Your Followers (which can also be graded)
  • Your Following (which can also be graded)
  • Your Number of Updates
  • Your Grade out of 100
  • Account Summary (bio, etc)
  • Tips & Suggestions

The last thing you receive, the tips and suggestions, is the meat of the sit in my opinion. It gives you hints to make your Twitter experience and account both rewarding, and more importantly, greater in influence. Twitter Grader is worth it simply for these tips and to compare yourself with other users in your area (done by clicking on your location in your Account Summary). Overall, Twitter Grader is a great “big-picture” tool that gives you an overview of your account’s influence.

3. Twinfluence (link)

This site is horrible looking, and needs a new design badly, but generates a great mountain of data to pour through. It first collects information on your followers, and then generates reports from just your followers and their statistics. There are four main categories that Twinfluence generates: Reach, Velocity, Social Capital, and Centralization. In order, Reach is how influential you are, measured by the number of 2nd-order followers (people who follow people who follow you). Velocity is your rate of influence, or how many 2nd order followers you gain in a single day. The third statistic is in my opinion the most important. Social Capital measures an often-overlooked statistic: the influence of the people who you influence.

If you are influencing the influencers, you are creating a culture on Twitter. This is vital to the success of any business, person, or organization.

The final statistic is how dependent you are on your high-influence followers to maintain your own influence. That is, if influential twitter users were to stop following you, would you lose your influence? Twinfluence calls this Centralization. Overall, I’ve found Twinfluence’s statistics to very insightful and useful and measuring my own influence via Twitter.

4. Tweet Stats (link)

Tweet Stats is very straightforward, and down-right mesmerizing. It mainly generates a plethora of graphs (whether bar graphs or tag clouds) displaying your tweeting habits. The graphs range from your stats per day, tweet density throughout the day (very interesting to look at when you tweet during the day), who you’re replying to, who you’re retweeting, and in the case of the tag clouds, what you’re talking about. Pretty simple and interesting. Nothing real insightful here, but definitely cool to look at.

5. Klout (link)

Klout is a really cool app that plots you within a particular quadrant: as a connector, a persona, a casual, or a climber. Connectors are people with a lower audience, but with high influence [this is where i fall]. Personas are people with high influence, and high audiences. This would include an account like @google or @espn. Call them the divas of the Twitter world. Casuals are people who use Twitter regularly, but are neither influential or have a large following. Climbers are people who are steadily growing in their audience, but have little influence as of right now. Signing up for a profile also generates new data, ranging from your influence to your content. It’s all free, and definitely worth the quick and easy signup process.

Using these tools will definitely give you a head start in managing your twitter account, and will also provide you a measurement to gauge your influence, allowing you to monitor your progress to further your brand and create a culture online.

3 Comments

    • Smarter Biz says:

      No, I haven’t. Seems pretty interesting from what I can gather. Needs a better UI, with a better explanation, etc, but is a very intriguing idea. Hadn’t even thought of my influence coming from my role as a follower. Very interesting. Thanks for the link!

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