Browsing all articles from February, 2010
How to Handle Criticism Online
Any individual or business who sticks their neck out there in the online world will eventually encounter someone who has had a bad experience with them, their product, or who simply doesn’t like them. The question is not how to avoid criticism, but how to handle criticism. Lucky you, we have a couple of examples [...]
A Dream for Eastern NC: The Shift Conference & #GreenvilleNC Tweetups
For those of you who haven’t heard, there’s a great event happening here in Smarter Biz’s backyard, Greenville, NC. The event is the Shift Conference in May, and Smarter Biz is heavily involved. It is our hope that the Shift Conference is not just informational for the attendees. We’re really hoping that what happens at [...]
You Aren’t Seth, Steve, or Scoble
Without further ado, the SmarterBiz unofficial PR rep, Cleveland Brown: All joking aside, how often in business do you try to imitate someone else? There are a lot of leaders that so many of us try to imitate, whether we’re delivering presentations, talking about marketing, or casting vision in an internal business meeting. Seth Godin [...]
The New PB&J: Crafting Your Mission
If you didn’t catch the intro post to this series, I advise you go and read it. Right now, we’ll wait. Now that you’re back, you need to know what a mission statement is before we jump into crafting one for your Social Media Strategy: A mission statement is a short written manifesto of the [...]
Social Media and Demographics
The coveted demographic in terms of marketing is the 18-24 year old. Period. If you can reach the young demographic, you can reach the rest of society, 9 times out of 10. They dictate what’s hip and trendy, what’s in style or out of style. So I found this interesting when Social Media Today reported [...]
Distribution Matters
The Postal Service, the United Parcel Service (UPS), and Federal Express (FedEx) got it right: distribution matters. If you have multiple places to post content, you may worry about where the most efficient place to create content is. But here’s our solution here at Smarter Biz: where you post your content doesn’t matter. Don’t worry [...]
10 Ways to Get Rid of Talented People
Leaders have the option of attracting talent or repelling talented people. There is no “status quo“. Here’s a list of the top 10 things that repel talent. 1. Try to Control Them It’s a fact. Revolutionaries cannot be controlled. You can only hope that they’re on your side when the battle begins. Want to push [...]
Keep Your Tweets Mysterious
If you ask anyone using the service, one of the hardest things about Twitter is trying to fit all of what you want to say into 140 characters. You often have to sacrifice details that you wish you could fit into a single tweet. So how about a new strategy: leave details out intentionally. We [...]
The New PB&J: Social Media Strategy
Peanut butter and jelly go together wonderfully. They are, regardless of your choice in brand of peanut butter or flavor of jelly, a match made in heaven. Within the pair, you can have literally hundreds of different types of combinations: Jif & apple, honey peanut butter & grape, Peter Pan & strawberry…the list goes on.There’s [...]
The Two Most Important Characters on Your Keyboard
On the internet today, especially on social networks, every character counts. The people who are the most efficient with characters and words are often the most followed and influential. The separating factors of the good and the great are not just what you have to say…but how you say it. Literally, communication itself is changing [...]
