Browsing all articles from January, 2010

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37signals and You

If you’re new to using technology as business tools, you’ve probably never heard of 37signals, a company known for great, easy-to-use web applications that make so many business ventures easier to handle. 37signals is responsible for 4 major products: Basecamp, Highrise, Backpack, and Campfire. Here they are with an explanation. I’ve also thrown two surprises [...]

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10 Reasons to Attend Tonight’s Tweetup

Tonight at Armadillo Grill in Uptown Greenville, there will be a gathering of Twitter users from all over Eastern NC. This gathering, called a Tweetup and sponsored by GreenvilleTweets, is a vital place to make new friends, establish new connections, meet potential clients, and in general, have a great time. We’ve listed 10 reasons below [...]

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5 Ways to Measure Your Twitter Influence

When using social media in the business world, we need to be able to measure our performance gains and our market impact. This isn’t always doable in the way that we want because of the different types of capital in social media. There are some ways to measure our influence, however, particularly on Twitter. Here [...]

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Is Social Media Worth It?

A huge deal in the business world, particularly with regards to marketing, is the ROI, or return on investment. It shows that your time, money, and efforts are actually gaining you something. Usually, and unfortunately, this is usually measured in financial terms: in dollars and cents. However, in this new economy, there are other investments [...]

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Social Media is About People

One of the smartest things that you can do for your business when using technology and new media is to remind yourself constantly that social media is not about marketing, advertising, content, links, ROI, or statistics. Social Media is About People. We can’t say that enough here at SB. With all the talk about tips, [...]

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The Information Economy

The above graphic shows the roles that people take when browsing or creating information on the web, in particular when using social media. When looking at this graph and talking about influence and the business world, two questions immediately come to mind: Where is your market? Who are your customers, and how are they interacting [...]

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